In 2003, long-time friends Paul Giusto and Michael Sebastiani joined forces to create their own wine company called Generations of Sonoma. Around this time, there were several family wineries that were being purchased by large corporations, so their goal was to create a wine brand that was to be considered Sonoma’s “Home town winery”. Putting their combined years of experience together with their long-term relationships with some of Sonoma Valley’s iconic family owned growers, the Highway 12 brand was born.​